Our Approach

Our Approach

Today's business environment continues to operate at an increasingly steady pace. Colleagues, peers, customers and vendors all want their data and services faster and in a more efficient manner. Providing tools, ideas and support to organizations to help them keep pace with today's hurried environment, Profiling Solutions is committed to helping you improve customer relationship management in the areas of sales, marketing, service, help desk, reporting systems, business intelligence, data cleansing, business alerts and application integration. Diligence in these areas will streamline and improve customer interaction and retention, enabling success.

Our Story

How we became Profiling Solutions

Ron Fisher was hired by Ross Systems, a provider of ERP software to the process manufacturing industry, and to acquire and potentially integrate a sales automation system with Ross' ERP solution.

After extensive evaluation and end-user input,  Ron chose Saleslogix (currently re-branded as InforCRM) because end users easily understood and adopted the solution.  Moreover, the Saleslogix had at the time one of the most extensible and customizable toolkits supporting all manners of solutions.   Unfortunately, Ross Systems did not have ability to purchase the system.  Nonetheless, both a Saleslogix reseller and Saleslogix recognized Ron's domain knowledge and understanding of CRM and marketing.  Each suggested a business opportunity existed to become part of the Saleslogix ecosystem.

At about the same time, a number of colleagues and their customers from previous jobs including GE Capital requested Ron provide consulting services.   Sensing an opportunity to go into business, Ron founded Profiling Solutions as a consulting firm that also provided Business Intelligence Analysis and Saleslogix Consulting.   This quickly expanded into providing end to end support of Saleslogix and an expanded portfolio of Marketing Automation, Customer Service Automation, Business Process Automation and Executive Information Systems.

Meet the Team

Our backgrounds are different and that diversity allows us to bring multiple perspectives to your project.

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Ron Fisher

Founder & CEO

Building on an extensive background in finance, marketing and IT, Profiling Solutions was founded by Ron Fisher in 1998. Fisher received his Master’s Degree in Economics from

Georgetown University, where he was named a Georgetown University Fellow. He has performed market, political and pricing analyses on Wall Street, worked as a Research Analyst for GE Capital, and served as Director of Marketing Information Systems for Ross Systems. These varied experiences and a true entrepreneurial spirit provide a foundation and business acumen that ensures realistic solutions for your business challenges.


Rob Latham

Chief Technology Officer

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Ezi Porbeni

Senior Consultant

Ezi joined Profiling Solutions in 2003 and has developed deep and broad experience in several roles in service to our customers across various industries. With a BS in Computer Information Systems, Ezi came with application management, web development, and technical support experience and started out handling all internal website and app development, as well as heading customer support and training.

In more than 13 years of significant industry evolution, Ezi continues to provide top class service in areas of consulting, system architecture, project implementation and long-term system management,  and is our premier technical resource for all web and cloud offerings. Our annual software implementation and development certifications are primarily fulfilled by Ezi. He is especially adept at translating technical methodology and concepts into business contexts in a thorough yet user friendly manner.

Ezi provides high quality performance in planning, sourcing, deploying and managing enterprise software systems with a wide range of technical expertise and keen business acumen.


Steve Davis Profiling Solutions

Steve Davis

Senior Consultant

Steve Davis is a Senior Consultant at Profiling Solutions and brings seventeen years of experience in business analysis, software development, and consulting in CRM. Over those years, he has worked with numerous clients in the medical equipment, medical supplies, home improvement, manufacturer representation, and manufacturing sectors. With attention to detail, Steve helps clients solve problems and streamline their business processes. When not at work, he enjoys reading, cooking, and trying to keep up with his four-year-old son. Steve holds a B.S. in Computer Science from Georgia Tech, a B.S. in Mathematics from the University of South Carolina, and an M.A. in History from the University of South Carolina.


Josh Moore

Senior Consultant

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Sara Van Beck

Office Manager